a11y teacher edition W3C WCAG 2.2 & WCAG 3.0 draft reference
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Translating W3C Standards for Designers, Developers, QA & Product teams

โš ๏ธ W3C Working Draft Notice

WCAG 3.0 is an active W3C Working Draft in development by the AGWG. Requirements, assertions, the conformance model and reporting tiers are still being developed and may change. The latest published draft is the 10 September 2026 Working Draft; this site follows the editorsโ€™ draft, which also includes exploratory provisions.

exploratory Assertion

Image Alternatives Style Guide

Group: images-and-media • Guideline: image-alternatives

Summary in Plain English

An organisational assertion: the organisation states that it has a style guide covering image text alternatives, plus a policy or process requiring it to be followed.

Why It Matters

Alt text is written by many hands over time. A style guide is what keeps it purposeful rather than decorative or duplicative.

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Examples from the Draft

Worked examples the W3C editors wrote into the provision itself, not examples invented here.

  • Name: ABC Inc. Style Guide for text alternatives
  • Version 1.2
  • Date: 9 October 2024
  • Description: The style guide includes sections such as:
    • What are text alternatives?
    • Who needs text alternatives?
    • Guideline provided by WCAG 3
    • Recommended style of text alternatives
    • Resources
    • The style guide has requirements such as:
      • Provide equivalent information.
      • Write text on the image as it is.
      • Donโ€™t omit information provided by the image.